Unless you’re a Marketer, you may not have heard of Conversion Rate Optimisation (CRO), but it’s actually a critical part of a successful marketing strategy and essential to maximise your opportunities for acquiring new customers.
In this article, we’ll start by explaining CRO and what it entails and as well as sharing with you our very best top 5 tips to improve your website conversions, which is essentially concerned with getting your website visitors to perform an action you want them to take, whether it’s signing up for a free trial, subscribing to a email newsletter or purchasing your wares. Of course, the ultimate goal is to convert website visitors into paying customers, so it’s pretty key stuff.
WHAT IS CONVERSION RATE OPTIMISATION (CRO)?
CRO is a structured and organised approach to improving the performance of your website and making the most of the traffic you already have on your website. It’s informed by insights, rather than hunches and it’s defined by your website’s objectives and KPI’s.
WHAT CONVERSION RATES ARE WE LOOKING TO IMPROVE?
Your Total Conversions is number of people who performed the desired action (email newsletter, made a purchase etc).
Conversion Rate – divide the above total number of conversions by the number of visitors to your site.
For example, a site with 1000 visitors and 10 conversions has a conversion rate of 1%.
WHY IS CRO IMPORTANT?
You may be doing rather well in getting new visitors to your website, whether through SEO, PPC or social media, or if you’re integrating your campaigns, a combination of all three. All this involved an investment in time and money and with paid advertising getting more costly and competitive, spending more is not always the answer to getting more enquiries. There may be problems in your conversion funnel and things can be tweaked and improved to get more enquires for the same or even less spend.