Telemarketing Calls and the Do Not Call Register for Businesses

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Businessman on a phone call

Phone calls can still win business that email and ads miss. A friendly call to the right person can open a conversation fast. But calling people to sell something is regulated in Australia. Getting the basics wrong can lead to complaints and action from the regulator.

This post explains the main rules for business telemarketing in plain terms. It covers the Do Not Call Register, calling hours and what callers must say. It also covers permission, record keeping and outsourced call centres. It is general information only, so check the current rules before you start a campaign.

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Choosing Readable Fonts and Typography for a Business Website

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Laptop on a tidy workspace

Most people visit a business website to find one thing fast. They want a price, a service or a way to get in touch. If the words are hard to read, many of them leave. Typography is the quiet part of design that decides how easy that reading feels.

The good news is that readable type follows a few clear principles. You do not need a design degree to apply them. Government design teams and the W3C publish plain guidance on font size, spacing and line length. This post pulls that guidance together for a small business site.

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Updates to WA Employment Law: What Perth Business Owners Need to Know This Year

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Running a business has always been a hard, but lately with ever changing employment laws, things can get even trickier.

If you own a business in WA, you should be aware of the changes happening right now.

Even the best administrative systems can’t protect you if your legal foundations are cracked. This is where having the right experts in your corner makes all the difference.

To make sure your contracts and policies are correct and enforceable, its important to consult with specialists like Rowe Bristol Lawyers, who understand the specific nuances of the Western Australian legal world.

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7 Google Ranking Factors That Influence Where Your Law Firm’s Website Ranks

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Google Ranking Factors

For any owners of law firm websites who are trying to get their website ranked higher on Google, we trust you have already discovered that the way you do so is by using SEO. SEO, or search engine optimisation to give it its full name, is a series of tactics, strategies, and actions that cumulatively improve your website and its pages in the hope that Google recognises these improvements and subsequently gives you a higher ranking.

One of the problems that you have, as does every other person who is doing SEO, including some of the best SEO experts, is when trying to meet Google’s expectations, no one, other than some of the top people in Google, knows exactly how Google’s algorithms calculate rankings.

Google does not publish chapters and verses on its algorithms. Otherwise, everyone would mimic it, and rankings would mean nothing. Instead, what Google does is provide guidelines on the ranking factors it deems the most important, and to fill in the blanks, we have to rely on the millions of web pages that SEO researchers have used to determine more of the specifics.

Where that leaves you when it comes to ranking your law firm’s website is that there is enough information and research to know what Google’s main priorities are and, therefore, which ranking factors you should focus on. Outlined below are seven ranking factors that you should prioritise when you, or the SEO agency you have hired, start the process of optimising your law firm’s website for better rankings.

Google Ranking Factor #1 – Relevance: When someone is searching on Google, Google wants to ensure that the results it presents are the most relevant to the search term entered. This is why, when you are optimising for keywords, the page you wish to rank must have content that is highly relevant to those keywords.

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7 Best Tools For Online Market Research

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7 Best Tools For Online Market Research

There is a saying that states, “It is not what you know, but who you know”, and we dare say that in certain specific circumstances, that might be the case. However, in most walks of life, including business, it is surely your knowledge that is all-important. When we say knowledge, we are talking about knowing what is popular with your target audience, knowing market trends, knowing what your competitors are up to, and knowing how your business is currently performing, for example.

In other words, the more you know about your company, your performance, your market, your competitors, your prospective customers, and your current customers the more able you are to make decisions that are going to positively impact the level of success that your business will be able to achieve.

This might beg the question, “How do I gain all that knowledge?” and the answer is there is no one way. There are several, and that is a good thing, as it means you can learn about all the areas relating to your business we have already mentioned from several different sources.

One such source is using market research tools that provide valuable insights and quality data relating to whichever market you wish to analyse. As for what market research tool you should consider, here are 7 of the best that many top marketing experts use.

Google Trends: Where better to start any kind of market research than the biggest search engine on the internet. With Google Trends, you can see visually which search term volumes are increasing and which are decreasing giving you an indication of popularity trends. This helps you avoid joining the tail-end of a dying market and instead get a head start within an expanding market.

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7 WordPress Plugins To Expand The Versatility Of Your Web Design

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7 WordPress Plugins To Expand The Versatility Of Your Web Design

There are many reasons why WordPress is used to create so many web designs. There is a massive choice of themes, there is the ease of use, it is free, and perhaps the number one reason, there is the option to add a multitude of features and additional functionality via the use of plugins.

Plugins are what take your WordPress web design from being an excellent web design and CMS platform to an extremely versatile asset for any business which wishes to maximise the effectiveness of its website. Plugins can be installed in seconds, most of them are relatively easy to use, most are free, some are free with paid upgrades, and they can transform the appeal of your website, not just for you, but more importantly, for your visitors.

Now, if we wrote another 1,000,000 words, we would still not come close to properly describing every WordPress plugin which is available (55,000 and counting) and some might reasonably argue the fact there are so many makes it more difficult to determine which plugins are worth installing. Instead, we are going to focus on 7 of the top plugins which all add versatility to your website.

Yoast SEO – To Help Boost Your Rankings On Google

This is one of the most popular plugins of any kind and provides website owners who find SEO daunting a simple and easy way to boost their onsite SEO. Yoast analyses every page and every piece of content and then highlights how it should be optimised for better rankings on Google.

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7 Ways You Can Maximise Your Content’s Impact On Your SEO

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“Content. Content. Content.” That is the mantra you will often hear from any digital agency or SEO company who say that to achieve higher rankings in Google you need to create excellent content. They are right because when Google’s spiders go out into the internet and analyse your website, one of the things they are looking for is content.

Content not only lets Google know what your website is about and thus what keywords you are trying to rank for, but it also contributes to the experience of your visitors. User experience is one of Google’s key differentiators and it means that the better your content is, the more Google will reward you in the only way they can…better rankings.

One problem that some website owners have is they think simply publishing content is enough. It is not. Content needs to be optimised, not just for those that read it, but also for Google’s spiders. Thankfully, most content optimisations are easy to implement and better still, some of what you implement optimises your content for both the user and for Google. Here are seven ways to enhance your content for SEO purposes.

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Best 4 SMS Marketing Tools For Businesses Of All Sizes

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Best 4 SMS Marketing Tools For Businesses Of All Sizes

Whilst email marketing is still regarded as one of the top ways to communicate with prospects and customers, the huge explosion in the use of mobile phones over the past 20 years, has brought another marketing channel to the fore. We are referring to SMS marketing, and given that people will read 9 out of 10 texts they receive within 3 minutes, it has become a hugely effective means of communicating and building relationships with prospects and customers.

We must point out from the start that what we are talking about here is not you or your marketing team sending SMS messages directly from your mobile phones but instead setting up a proper SMS marketing campaign and managing it through to the point where you can measure its effectiveness. To do so you will need SMS marketing software, and here we are going to highlight 4 of the best SMS marketing tools that are currently available.

Klaviyo

This has a huge advantage over many of the other SMS tools available because you can use it for email marketing as well. Having both types of marketing managed on a single platform streamlines your operation and means that you can use its features to optimise both types of campaigns.

Some of Klaviyo’s most useful features include excellent deliverability of SMS messages, A/B testing, ROI tracking, segmentation of email and SMS subscribers and two-click personalisation of SMS messages. There is a free trial to get started and tiered pricing based on the number of individual email and SMS contacts you have on your subscriber list, and how many messages you plan to send each month.

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5 Ways SEO Can Benefit Your Holiday Resort Business

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5 Ways SEO Can Benefit Your Holiday Resort Business

The holiday resort marketplace is an extremely competitive one, and therefore any holiday resort owner who wishes to boost their revenue, needs to use as many ways as they can to reach potential customers. The SEO experts at www.seoperthexperts.com.au report that there is a huge opportunity to attract free, organic traffic from the search engines, but that can only occur if you have an effective SEO campaign planned, implemented, and working for you.

One of the misconceptions that some business owners have about SEO, is that the only benefit they derive from it is ranking higher up on search engine results, and whilst that is an obvious first consequence of great SEO, it is far from being the only benefit any business will see, and that includes those in the holiday resort sector. Here are 5 of those top benefits that SEO can bring to your holiday resort business.

Higher Rankings On Search Engines

We have to start with this benefit, not only because it is the most obvious one, but also because of its importance, and the fact that most of all the other benefits that low from it. You also need to understand that whilst being able to rank your website in the top positions for your most important keywords can take some time and requires some patience, once you achieve those high rankings, if you maintain great SEO, you should be able to retain them over a longer period of time.

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The Facebook Ads Resource List For Authors Writers

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The Facebook Ads Resource List For Authors Writers

Author Facebook Ads Resource List

I’m not even going to pretend I know everything about Facebook ads, or that I am some master at them. I know enough to be dangerous (in both good and bad ways) but not enough, currently, to effectively do the things I want to do. I’m learning right along with you. I’ve spent hours searching and reading and asking. To those who are on my email list that very helpfully responded with suggestions for facebook ads resources to look into, I thank you.

That all said, others have shared with me resources, and I have come across some helpful resources in my search. To save you a little bit of time I putting that list together here. This is another page I hope to keep updated when new sites/resources come upon my radar.

Don’t forget my article on getting yourself a Facebook Pixel. You will want one before you start playing around in ads if possible.

Please note: At this time I can not personally vouche for any course. This resource list is here as a consolidated page to help you in your Facebook Ad journey by saving time. In the future I hope to be able to give feedback on courses I have gone through personally and will make note of that when I can.

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