For any owners of law firm websites who are trying to get their website ranked higher on Google, we trust you have already discovered that the way you do so is by using SEO. SEO, or search engine optimisation to give it its full name, is a series of tactics, strategies, and actions that cumulatively improve your website and its pages in the hope that Google recognises these improvements and subsequently gives you a higher ranking.
One of the problems that you have, as does every other person who is doing SEO, including some of the best SEO experts, is when trying to meet Google’s expectations, no one, other than some of the top people in Google, knows exactly how Google’s algorithms calculate rankings.
Google does not publish chapters and verses on its algorithms. Otherwise, everyone would mimic it, and rankings would mean nothing. Instead, what Google does is provide guidelines on the ranking factors it deems the most important, and to fill in the blanks, we have to rely on the millions of web pages that SEO researchers have used to determine more of the specifics.
Where that leaves you when it comes to ranking your law firm’s website is that there is enough information and research to know what Google’s main priorities are and, therefore, which ranking factors you should focus on. Outlined below are seven ranking factors that you should prioritise when you, or the SEO agency you have hired, start the process of optimising your law firm’s website for better rankings.
Google Ranking Factor #1 – Relevance: When someone is searching on Google, Google wants to ensure that the results it presents are the most relevant to the search term entered. This is why, when you are optimising for keywords, the page you wish to rank must have content that is highly relevant to those keywords.