Whether you have had a website for some time or you are just starting out, unless you put strategies in place to help people find your website, they won’t. Secondly, once they have found you, there’s plenty of digital marketing tactics you can use which will encourage people to inquire with you.
But, before we reveal how to turn your online activities into a lead generation tool, let’s start with your website.
The design, layout and content of your website is crucial. It’s well worth getting this right, before you invest any money directing people there.
You may have had your website designed recently and feel that you would rather see some return before you spend more, but trust us, you have to get it right. Plus, a lot of what we’ll recommend can be done with just an investment of time and won’t cost you a bean. Sounds good, right?
If customers don’t like what they see on your site, if the page loads too slow, has too much text, too few images or provides no customer projects or reviews – they will leave, never to return.
When people land on your website, it takes them 0.05 seconds to make a judgement about your site. That’s 1/10th of a second!
In a busy, attention demanding space they need to recognise what you do instantaneously, or they won’t stick around.