You’ve probably heard it thrown around, whether just the term “Facebook Pixel” or perhaps others talking about Facebook Pixel for advertising. But how many authors actually have one installed on their site? The truth is many authors don’t and when you don’t you are missing out on a very crucial and FREE advertising benefit this piece of code gives you. Authors, you need to be using a Facebook Pixel as soon as you have a website set up, and I’m going to give you some of the cool reasons below.
WHAT IS A PIXEL?
A facebook pixel is a line of code you install into your website. The main Facebook Pixel is installed into your sites header area. This main code tracks any visitor to your site, any page of your site. From here you can create secondary event pixels that you install on your pages/posts to target specific page views, actions (clicking a button) or inactions (someone who went to a product page, but never clicked through to purchase). OR you can sometimes skip the second event pixel and instead create a custom conversion audience, or a website custom audience based off the actions of your visitors.
You can also set up ads that track conversions so that Facebook can better target who they show your ad too. Ever go to a website and look around, then go back over to facebook and suddenly see an ad from the same website? That is the Facebook Pixel at work. Facebook Pixel’s are powerful, and there is A LOT of ways to use it. What I talk about here just a bit of the basics of what you can do.