Best 4 SMS Marketing Tools For Businesses Of All Sizes

Best 4 SMS Marketing Tools For Businesses Of All Sizes

Whilst email marketing is still regarded as one of the top ways to communicate with prospects and customers, the huge explosion in the use of mobile phones over the past 20 years, has brought another marketing channel to the fore. We are referring to SMS marketing, and given that people will read 9 out of 10 texts they receive within 3 minutes, it has become a hugely effective means of communicating and building relationships with prospects and customers.

We must point out from the start that what we are talking about here is not you or your marketing team sending SMS messages directly from your mobile phones but instead setting up a proper SMS marketing campaign and managing it through to the point where you can measure its effectiveness. To do so you will need SMS marketing software, and here we are going to highlight 4 of the best SMS marketing tools that are currently available.

Klaviyo

This has a huge advantage over many of the other SMS tools available because you can use it for email marketing as well. Having both types of marketing managed on a single platform streamlines your operation and means that you can use its features to optimise both types of campaigns.

Some of Klaviyo’s most useful features include excellent deliverability of SMS messages, A/B testing, ROI tracking, segmentation of email and SMS subscribers and two-click personalisation of SMS messages. There is a free trial to get started and tiered pricing based on the number of individual email and SMS contacts you have on your subscriber list, and how many messages you plan to send each month.

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5 Ways SEO Can Benefit Your Holiday Resort Business

5 Ways SEO Can Benefit Your Holiday Resort Business

The holiday resort marketplace is an extremely competitive one, and therefore any holiday resort owner who wishes to boost their revenue, needs to use as many ways as they can to reach potential customers. The SEO experts at www.seoperthexperts.com.au report that there is a huge opportunity to attract free, organic traffic from the search engines, but that can only occur if you have an effective SEO campaign planned, implemented, and working for you.

One of the misconceptions that some business owners have about SEO, is that the only benefit they derive from it is ranking higher up on search engine results, and whilst that is an obvious first consequence of great SEO, it is far from being the only benefit any business will see, and that includes those in the holiday resort sector. Here are 5 of those top benefits that SEO can bring to your holiday resort business.

Higher Rankings On Search Engines

We have to start with this benefit, not only because it is the most obvious one, but also because of its importance, and the fact that most of all the other benefits that low from it. You also need to understand that whilst being able to rank your website in the top positions for your most important keywords can take some time and requires some patience, once you achieve those high rankings, if you maintain great SEO, you should be able to retain them over a longer period of time.

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7 Best Tools For Online Market Research

7 Best Tools For Online Market Research

There is a saying that states, “It is not what you know, but who you know”, and we dare say that in certain specific circumstances that might be the case. However, in most walks of life, including business, it is surely your knowledge that is all-important. When we say knowledge we are talking about knowing what is popular with your target audience, knowing market trends, knowing what your competitors are up to, and knowing how your business is currently performing, for example.

In other words the more you know about your company, your performance, your market, your competitors, your prospective customers, and your current customers the more able you are to make decisions that are going to positively impact the level of success that your business will be able to achieve.

This might beg the question, “How do I gain all that knowledge?” and the answer is there is no one way. There are several, and that is a good thing, as it means you can learn about all the areas relating to your business we have already mentioned, from several different sources.

One such source is using market research tools that provide valuable insights and quality data relating to whichever market you wish to analyse. As for what market research tool you should consider, here are 7 of the best that many top marketing experts use.

Google Trends: Where better to start any kind of market research than the biggest search engine on the internet. With Google Trends, you can see visually which search term volumes are increasing and which are decreasing giving you an indication of popularity trends. This helps you avoid joining the tail-end of a dying market and instead get a head start within an expanding market.

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The Facebook Ads Resource List For Authors Writers

The Facebook Ads Resource List For Authors Writers

Author Facebook Ads Resource List

I’m not even going to pretend I know everything about Facebook ads, or that I am some master at them. I know enough to be dangerous (in both good and bad ways) but not enough, currently, to effectively do the things I want to do. I’m learning right along with you. I’ve spent hours searching and reading and asking. To those who are on my email list that very helpfully responded with suggestions for facebook ads resources to look into, I thank you.

That all said, others have shared with me resources, and I have come across some helpful resources in my search. To save you a little bit of time I putting that list together here. This is another page I hope to keep updated when new sites/resources come upon my radar.

Don’t forget my article on getting yourself a Facebook Pixel. You will want one before you start playing around in ads if possible.

Please note: At this time I can not personally vouche for any course. This resource list is here as a consolidated page to help you in your Facebook Ad journey by saving time. In the future I hope to be able to give feedback on courses I have gone through personally and will make note of that when I can.

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Why Authors Need Facebook Pixel

Why Authors Need Facebook Pixel

You’ve probably heard it thrown around, whether just the term “Facebook Pixel” or perhaps others talking about Facebook Pixel for advertising. But how many authors actually have one installed on their site? The truth is many authors don’t and when you don’t you are missing out on a very crucial and FREE advertising benefit this piece of code gives you. Authors, you need to be using a Facebook Pixel as soon as you have a website set up, and I’m going to give you some of the cool reasons below.

WHAT IS A PIXEL?
A facebook pixel is a line of code you install into your website. The main Facebook Pixel is installed into your sites header area. This main code tracks any visitor to your site, any page of your site. From here you can create secondary event pixels that you install on your pages/posts to target specific page views, actions (clicking a button) or inactions (someone who went to a product page, but never clicked through to purchase). OR you can sometimes skip the second event pixel and instead create a custom conversion audience, or a website custom audience based off the actions of your visitors.

You can also set up ads that track conversions so that Facebook can better target who they show your ad too. Ever go to a website and look around, then go back over to facebook and suddenly see an ad from the same website? That is the Facebook Pixel at work. Facebook Pixel’s are powerful, and there is A LOT of ways to use it. What I talk about here just a bit of the basics of what you can do.

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Where Are All The Social Media Followers?

Where Are All The Social Media Followers

In our latest research – How The Largest Australian Organisations Are Using Social Media, we uncovered some interesting insights. One of the biggest was the number of followers across each social network.

In a tally of the total numbers of followers for 500 of the largest Australian organisations we found that Facebook has in excess of 4.4 million followers and 5 times the total following of Twitter, 10 times the LinkedIn following and 88 times the YouTube following. The variation between all networks is huge and Facebook has a huge lead with 3 times the following as the other networks combined.

This gives organisations something to think about when considering their approach to social media. Before using Facebook, Twitter, LinkedIn or YouTube, an organisation needs to understand which networks their audience use and why. A primary purpose of organisations using social media is to engage with their audience and the size of that audience may be hugely variable between the different networks, so choose wisely.