MARKETING A START-UP BUSINESS OR PRODUCT LAUNCH
If you’re building a start-up or new business, chances are that you’re channelling most of your time into developing a great product or service – and rightly so. However it’s crucial not to forget one very important task: marketing.
Start-ups sometimes fail to apply the same depth of thought to marketing their business as they do to production, sales and cash flow. Too often they believe wholly in the maxim, “build it, and they will come.” That by delivering a great product, everything will naturally fall into line.
Just don’t rely on it.
Entrepreneurs come from all fields and walks of life. They may be savvy professionals, craftspeople, engineers and advisors, but not everybody is equipped with marketing experience. Many don’t fully appreciate that executing a well-founded marketing plan is essential to any venture’s success. No matter how ingenious a product or service, nobody will find it unless they know it exists and understand the value. That’s why branding and marketing is synonymous with telling a story – the story of a company and what it can offer.
Quality “product launch branding” and marketing crosses barriers and speaks to everyone consistently and persuasively. The idea of “build it, they will come,” is now out of date. You have to create a fantastic product, identify consumers, and then spend time telling them about it. Brands that tell great stories keep people interested and turn consumers into advocates.