As a wills lawyer presumably you want your business to grow, and by that we mean that you are able to acquire new clients. There are many ways in which you could achieve that goal such as paid advertising, and one of the most tried and tested of them, personal recommendations. However, in this modern world you cannot ignore the influence the internet has on our lives, and so that must also be an avenue you use to find new clients.
We are going to make the assumption that you have a website, although if there are any wills lawyers reading this who do not, then we strongly advise you to get one. Why? Firstly, it is almost certain that all of your competitors have websites, and second, searching and researching online is how many people find a wills lawyer, especially when they are looking for one locally.
For those that do have websites, then the next question we must you is how well it ranks on Google? In other words, when someone uses a search term such as ‘wills lawyers near me’, does your website appear on the first page of results. If it doesn’t, then it is likely that the amount of traffic that search engines such as Google send you is minimal.
Consider this…the percentage of traffic that comes from the first page of Google from a single search is over 70%. in other words if 100 people key in the same search term, 70 of them will see the websites on page 1. The other 30 will be on pages 2 and so on. Even more eye opening is the fact that the websites in the top 3 positions on page 1 will accrue around 55% of all that traffic between them.