The holiday resort marketplace is an extremely competitive one, and therefore any holiday resort owner who wishes to boost their revenue, needs to use as many ways as they can to reach potential customers. The SEO experts at www.seoperthexperts.com.au report that there is a huge opportunity to attract free, organic traffic from the search engines, but that can only occur if you have an effective SEO campaign planned, implemented, and working for you.
One of the misconceptions that some business owners have about SEO, is that the only benefit they derive from it is ranking higher up on search engine results, and whilst that is an obvious first consequence of great SEO, it is far from being the only benefit any business will see, and that includes those in the holiday resort sector. Here are 5 of those top benefits that SEO can bring to your holiday resort business.
Higher Rankings On Search Engines
We have to start with this benefit, not only because it is the most obvious one, but also because of its importance, and the fact that most of all the other benefits that low from it. You also need to understand that whilst being able to rank your website in the top positions for your most important keywords can take some time and requires some patience, once you achieve those high rankings, if you maintain great SEO, you should be able to retain them over a longer period of time.
Greater Visitor Numbers To Your Website
It doesn’t take a genius to work out that once you achieve the top spots in Google and the other search engines, the level of organic traffic that clicks through to your website is going to increase. However, it is not just search traffic you will receive. With a great SEO campaign, you get traffic from other sources such as social media, citations, and from the backlinks that have been created on other high authority websites, which have high visitor numbers.
Enhanced Brand Recognition
It goes without saying that if your website keeps appearing in the high positions on Google, your company name is going to become increasingly recognised by those searching. As that name becomes more well-known, the level of brand awareness and trust in your holiday resort business increases. This is all due to the fact that those who search on Google trust its results and believe that in its mission to produce quality search results, it will only rank reputable websites.
Increased Revenues + Profits
When you appear in the top three positions for any search on Google you will be sharing around 60% of all traffic that is generated by those results. Add to this the increased visitor numbers coming from your other SEO efforts, then it stands to reason that with the higher number of prospects, you get more paying customers which then leads to increased revenue and ultimately higher profit levels for your holiday resort business.
Many Advantages Over Your Competitors
We’ve previously mentioned the competitive nature of the holiday resort business, which means that every holidaymaker that signs up with one of your competitors, it is one less for yours. However, by implementing an effective SEO campaign, and with all the benefits that will be enjoyed by your business as a result, you will be in a much stronger position to not only compete with other holiday resort companies, but also to beat them.