Exhibiting at a show is a great opportunity to demonstrate your product or service face-to-face with potential buyers, make new contacts, acquire new sales leads and test a new market.
Like anything, an exhibition works best when it’s carefully planned well in advance. It’s advisable to set clear measurable goals and create a task list that includes the post exhibition follow up and sales process.
We regularly help design exhibition materials including pop-up stands, pop-up banners, and a variety of exhibition give-aways. To help clients we’ve produced a handy exhibition checklist to print off and assist you when planning your next show.
Among the things to remember are:
Set yourself clear goals, for example, it could be to gain 50 new sales leads, book follow up product demonstrations or to conduct valuable market research with potential buyers into a new market.
Appoint someone to coordinate the stand and arrange staffing, travel and accommodation, as well as acting as stand manager on the day.
Decide which type of display you require, whether pop up stands, roll up banners or posters. Brief the design and print early on (at least 6-8 weeks in advance) and devote time to this ensuring everyone is happy with the brief.
Decide which give-aways you need on your stand, popular items include pens, pads, mousepads, key-rings, calculators and stress balls.
Don’t forget your business cards and enjoy the show!